146. Entrepreneurial gems: How to build a jewelry business with Amanda Eddy

May 1

EPISODE OVERVIEW

On this episode of Corporate Quitter, we’re joined by Amanda Eddy, the founder and owner of Amanda Deer Jewelry, an Austin-based line known for its dainty and delicate everyday jewelry pieces. Transitioning from a career in tech marketing to jewelry design, Amanda shares her journey of discovering her passion for crafting jewelry and how she navigated the challenges of running both an online and brick-and-mortar business. She also touches on the importance of taking risks, finding one's niche, and building a brand with care and dedication.

ABOUT AMANDA

Amanda Eddy is the owner and founder of Amanda Deer Jewelry, an Austin-Texas-based jewelry line that specializes in dainty and delicate, everyday pieces.

When she’s not designing new items, running her business, and being the face of her brand, Amanda’s spending time with her husband David and 4-year-old son Sam.

She also serves as a Director for the Women's Jewelry Association, helping new chapters across the country launch and grow.

TIME STAMPS

00:00 Welcome to Today's Episode: Discovering Amanda Deer Jewelry

01:09 From Tech to Treasures: Amanda's Journey into Jewelry

02:58 The Humble Beginnings and Growth of Amanda Deer Jewelry

06:39 Navigating Challenges: Pandemic Pivots and Business Resilience

10:05 The Fire Incident: A Test of Resilience and Community Support

16:21 The Realities of Starting and Scaling a Jewelry Business

19:35 Balancing Growth with Personal Life and Creative Passion

21:41 Navigating the Jewelry Business Landscape

22:01 The Evolution of Online Retail and Competition

22:45 Personal Stories of Entrepreneurship and Competition