168. NO NICHE, NO PROBLEM: HOW TO BUILD IN PUBLIC AS A MULTI-PASSIONATE PERSON
EPISODE OVERVIEW
In this episode of Corporate Quitter, Gabby interviews Gigi Robinson, a content creator and advocate for chronic illness awareness. Gigi shares her journey from aspiring Olympic swimmer to navigating life with Ehlers-Danlos syndrome and endometriosis. The conversation highlights the evolving landscape of personal branding and the freedom to explore diverse interests without being confined to a single niche. They explore the concept of 'building in public' as a new form of resume, the realities of social media work, and the journey of writing a children's book about chronic illness.
ABOUT GIGI ROBINSON
Gigi Robinson is a content creator, speaker, and chronic illness advocate who uses her voice and platform to raise awareness about living with Ehlers-Danlos syndrome and endometriosis. With a background in photography and digital media, Gigi blends storytelling, advocacy, and creativity to build a personal brand that defies traditional niches.
She is the founder of It’s Gigi, a wellness and lifestyle platform that champions authenticity and inclusivity.
In addition to her work online, Gigi is the author of an upcoming children’s book designed to help young readers understand chronic illness through empathy and education. As a trailblazer in the “build in public” movement, Gigi continues to redefine what it means to show up online with purpose, resilience, and heart.
TIMESTAMPS
00:00 Introduction to Gigi's Journey
02:52 Navigating Chronic Illness and Advocacy
05:58 The Power of Short-Form Video
09:04 Tools for Sustainable Living with Illness
12:00 Mindfulness Practices for Well-Being
14:57 The Solar System Approach to Personal Branding
26:09 Finding Your Niche in Content Creation
27:01 Building a Personal Brand vs. Corporate Brand
29:24 The Reality of Social Media Work
30:10 Building in Public: The New Resume
31:27 Mindset Shifts for Success
33:55 Self-Belief and Vision Boards
37:33 The Journey of a Children's Book Author
49:40 Advice to Your Younger Self
LINKS
Gigi’s Links
CQ Links